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Accenture study shows growing need for hygiene products

The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. According to a recent study by Accenture, 34% of consumers are increasing their purchases of personal hygiene products.

Overall, consumers are changing their personal habits such as cleaning surfaces, and more than 85% of consumers plan to continue these habits even after the COVID-19 situation has settled. Such changes may present new opportunities for personal hygiene offerings.

At the same time, 39% of consumers don’t think that manufacturers have responded well enough to the pandemic situation. This means there is a big opportunity to strengthen your competitiveness by introducing new, efficient products for easy disinfection.

Read more about the study from Accenture