The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. According to a recent study by Accenture, 34% of consumers are increasing their purchases of personal hygiene products.
Overall, consumers are changing their personal habits such as cleaning surfaces, and more than 85% of consumers plan to continue these habits even after the COVID-19 situation has settled. Such changes may present new opportunities for personal hygiene offerings.
At the same time, 39% of consumers don’t think that manufacturers have responded well enough to the pandemic situation. This means there is a big opportunity to strengthen your competitiveness by introducing new, efficient products for easy disinfection.