PureFize® privacy policy

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PureFize Technologies (from now on PureFize) believes that your personal data belongs to you. We always aim to respect and process your personal data with due care. When visiting our website, you shall feel confident that your privacy is respected.

The purpose of this policy is to inform you of the types of personal data we collect when you use the PureFize website and the steps we take to protect and safeguard your personal information.

This policy and its principles apply to the personal identifiable information we ask for and that you provide. By this, we mean information that directly or indirectly identifies you, such as your name, physical address, e-mail address, IP number, or other contact details.

We aim to process personal data that is adequate, relevant, and reasonable about the purpose for which it has been collected. We believe in transparency about the types of personal information and why we collect your information. We only collect and process personal data where we have lawful grounds.

Privacy laws

On request, PureFize will provide you with further information regarding our processing and protection of your personal data when visiting our website or communicating with us through other channels. Please see the contact section below.

Personal data collection

We hope the following information will help you make an informed decision about sharing your personal information with us. You are always free to decide whether to provide your personal identifiable information.

Just visiting our website

We do not require personal identifiable information by accessing and browsing our website and most other services. We may collect limited non-personal identifying information your browser makes available whenever you visit a website. For example, your IP address, browser language, geographical location data, date and time, and cookies. We use non-personal information to better understand user experience and interaction with the sites and to improve our offerings and services further.

Connect for business

Where you request to receive newsletters, marketing, and promotional material, general information, or connect with us online, we may (depending on the type of contact you request) collect the following personal identifiable information, for example:

  • Contact details (e-mail, address, phone, professional title or role), company name, gender, and language preferences
  • Event, meeting (including feedback about content and services at events you attend through surveys), travel information
  • When connecting on social platforms, we may collect the information you submit or post to and from our services.
  • We may also collect your precise, real-time location using beacon technology, GPS, cell phone towers, Wi-Fi signals, and future technologies.
  • We might consider how often you use an app and where you downloaded it.

We may also collect information from business partners, third parties acting on your behalf, and other platforms that help provide services. For example, we may receive meeting data from an event registration provider.

We use your personal identifiable information to provide you with the requested services. We may send you marketing and promotional material relevant to you, including invites to events and seminars and product and service offerings, to keep in contact and provide you with news, updates, and other business-to-business related information.

You may at any time ask us to delete your personal identifiable information. Please get in touch with fredrik.forssell@purefize.com.

PureFize is responsible as the controller

PureFize, headquartered in Uppsala, Sweden, is the data controller of personal information collected via our website, which you entrust to us. We always aim to comply with the General Data Privacy Regulation and other applicable data privacy laws. If you have any complaints relating to our handling of your personal identifiable information that cannot be resolved with us directly, please get in touch with the Swedish Data Protection Authority at datainspektionen@datainspektionen.se.

Legal grounds for collection and processing of personal data

Depending on what services you request, we only process your personal identifiable information where we have lawful grounds to do so. Where we require your consent to collect and process your personal data, the request form will be explicitly provided.

If we have asked for your consent, it can always be revoked by contacting us, and we will not use or process your personal identifiable information anymore.

Sharing of information

As a general rule, PureFize never rents or sells your personal identifiable information to other companies or individuals.

Security measures

We aim to implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure or access, and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data.

We restrict access to your personal data to our employees who need to use the information to process it on our behalf and who are contractually required to keep your personal data secure and confidential.

Updating your information

When we process your personal data, we aim to ensure that it is accurate and up to date. We will seek to erase or rectify personal data that needs to be updated or completed. If you need to update or correct your personal identifiable information, please get in touch with Fredrik Forssell at fredrik.forssell@purefize.com with your request, and we will provide you with the mechanism for updating and correcting your personal identifiable information.


We will only retain your personal data for as long as it is necessary to fulfill the purposes outlined in this policy or the purposes you have otherwise been informed of. We will retain your data for as long as permitted under applicable legal grounds, after which it will be deleted.

If our legal grounds rely on your consent, you may revoke your consent at any time. Where you have exercised your right to withdraw your consent, we may be required to keep your personal identifiable information for a defined period to meet our legal obligations and defend ourselves in legal disputes under certain circumstances.

Links to third-party sites

Services may include links to other websites whose privacy practices differ from ours. These external sites may place their own cookies on your computer, collect data or solicit personal information. If you submit personal information to any of those sites, your information is governed by their privacy policies. PureFize does not exercise any control or assume any responsibility for these sites, and we encourage you to read the privacy policy of any website you visit carefully.

Your rights as an individual under this policy

Since we process your personal data, you can exercise certain rights during specific circumstances.

In relation to your personal data, you may request to:

  • Access your personal data (data subject access request)
  • Rectify your personal data
  • Erase your personal data
  • Restrict the processing of your personal data
  • Object to the processing of your personal data
  • Withdraw your consent

All requests must be made in writing and be signed by you, and include information on name, address, and, preferably, your e-mail address to verify your identity. Where the applicable law provides for an administrative fee for complying with such a request (including frivolous or excessive requests), such a fee may be charged by PureFize.

All valid requests will be dealt with promptly and adequately, and we will respond within no more than 30 days of receiving your request.

To make your request, please get in touch with fredrik.forssell@purefize.com.

If your request has been denied for the stated reasons, you may file a complaint to the local data protection authorities in the jurisdiction of the office where the services are being provided.

Changes to this notice

PureFize reserves the right to amend this policy from time to time. We expect most such changes to be minor, but there may be more significant changes. The last modification date is stated at the end of this document.

We will post those changes on this page and provide a more prominent notice if the changes are significant.


If you have any additional questions or wish to exercise your rights, please feel free to contact us any time at fredrik.forssell@purefize.com.


This policy was published on January 17, 2023